Happy New Year

Hi everyone,

I can’t find a less obvious way to wish HAPPY 2021 to all the listeners of Milano Lounge.

During this strange year, the community of listeners proved to be very attached to the station, writing to me often to report malfunctions or songs to add / remove to the programming.

You are very attentive listeners and this makes me really happy. I’d like to get to know you one by one, but there are so many of you.

Just think that Milano Lounge has closed 2020 with 747,561 unique listeners, from all over the world.

The TOP countries have been:

  1. Switzerland
  2. Germany
  3. Italy
  4. France
  5. United States
  6. Canada
  7. Australia
  8. Sweden
  9. Russian Federation
  10. Belgium

That said, although I can claim figures that not many online station can claim, I have decided not to get trapped in the “war of numbers”.

After all, Milano Lounge is a non-profit personal web radio, which I created for the pleasure of sharing my favorite music with listeners.

It is not a commercial web radio that has to follow a different model, putting advertising to survive and choosing songs based on pressure from record companies.

In this moment, as I do radio for the sole pleasure of doing it, it makes no sense to look at the total number of listeners, I prefer to look at their quality and develop a personal relationship.

It’s also interesting for me to see if this “no advertising” model (with the station funded by me and listeners) can stand the test of time, or it is not viable in 2021.

Still happy new year and please continue to support Milano Lounge with your listening and your donations.

Roberto

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